Released: 24 August 2006
Gala Bingo invest in marketing campaign to reach UK’s 10 million disabled people.
Gala Coral Group has worked together with Direct Enquiries, the Nationwide Access Register, to create bespoke marketing collateral aimed at helping disabled people find and access the Gala Bingo that best suits their needs.
The new literature, which should be available in all clubs from September 1 includes:
- Bespoke posters at the entrances to all Gala Bingo Clubs, displaying the access symbols that are relevant to the facilities available at that location.
- Generic posters throughout all Gala Bingo Club receptions in the UK, advising customers of the existence of the access information – including details of where further information can be obtained.
- Bespoke leaflets in all Gala Bingo Clubs detailing the access and providing a copy of the access assessment conducted at that particular venue. Gala Bingo are currently considering a national mailing campaign to its substantial database involving this data.
Darren Cook, Group Health and Safety Manager for Gala Coral Group: “We (Gala Coral Group) have been using the Nationwide Access Register for the last three years to enable people to find access information about our clubs. However, we wanted to go one step further and provide point of sale leaflets and posters to help those who either don’t have internet access, or just happen to go into a Gala Bingo without first investigating our facilities. Providing good access is an essential part of Gala’s ethos, and we are continually making changes and reviewing the facilities at all of our Bingo Clubs to keep one step ahead of our customers’ expectations.”
Grant Kennedy, Chief Executive of Direct Enquiries: “With over 10 million disabled adults in the UK spending in excess of £80 billion per year, good access and the provision of information goes beyond legal obligations. Companies wishing to grow, attract new customers and increase revenue need to be aware that this is a market they can’t afford to miss out on. By investing in both the new literature and their continued presence on Direct Enquiries, Gala is making sure that its premises are available to a huge and valuable section of the population.”
A similar campaign for the Gala Casino venues is due to be completed in the next two months.
(ends) Notes to Editors
Directenquiries.com, was set up as the Nationwide Disabled Access Register in 2002 in partnership with RADAR (Royal Association for Disability and Rehabilitation) and The Employers' Forum on Disability. During the past 12 months the information available has grown to include access for parents with pushchairs as well as the general public. This allowed directenquiries.com to rebrand as The Nationwide Access Register in January 2006.
Directenquiries.com is the only UK directory specifically designed for companies to showcase their disabled access and other facilities. On average, directenquiries.com receives over 1.3 million hits each month from people looking for businesses, organisations and services with the disabled access they require. Registration is only £35 per year, per location, for which companies receive the following:
- Nationwide registration on directenquiries.com detailing company name, address and other contact details, including links to their website, should they have one
- Access to the Action Plan
- A “More Information” section, equivalent to five pages of A4, updateable on a daily basis. This allows businesses to include information on forthcoming additions or changes to their disabled access as well as useful information about their business in general
- Feedback facility to provide customer comments and opinions
For users, directenquiries.com provides a full directory service for UK companies detailing the access and facilities available at those registered with directenquiries.com. The register currently includes disabled access information on leading high street names such as Boots, LloydsTSB, Argos, Gap, John Lewis, Sainsbury’s, Asda, Costa Coffee, Pizza Express, PC World and Waterstone’s as well as thousands of small and independent businesses. The disabled access information encompasses everything from parking, entrances, lifts, toilets, counter heights, wheelchair and pushchair access to staff assistance and auxilliary aids such as Braille, large print and induction loops.
For further information, images and interviews please contact us on 01344 360101 or e-mail press@directenquiries.com
www.directenquiries.com